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- Available in 190 countries, it's the most popular dating app in the US. If you live in a large city, the potential dating pool is huge – the app claims to produce 26 million matches every day. Because Tinder is location based and 76% of users live in urban areas, your odds of finding a match significantly decrease in smaller, rural cities.
- 1 day ago It’s free and simple to use, which is partly why, according to a May 2021 Statista report, it’s the most popular dating app worldwide. If you’re dating to find a lasting partnership, more.
I was at a party when I spied “Dataclysm,” a number-crunching book written by OkCupid Co-Founder Christian Rudder, on an end table. Now, I try to avoid talking about dating industry trends in my real life, but I love this book, so I couldn’t help but ask the party’s host what she thought of its many stats.
How do dating apps make money? In 2020, online dating revenue in the U.S. Amounted to 602 million U.S. Dollars, and it is projected to reach 755 billion U.S. Dollars by 2024. The number of users.
“Yeah, it’s interesting,” she said. “I didn’t realize how racist online dating can be. It’s definitely made me think twice about who I respond to online.”
OK, first of all, online dating isn’t racist — the book’s data reveals certain racial biases in online attractiveness (measured by likes and response rates), but online dating isn’t at fault for user behavior. Racial attitudes influence online dating in fundamental ways, and learning more about those patterns can help individuals be more conscious of their choices and feel more open to dating people of all races. In that spirit, we’ve put together a list of the seven most surprising statistics about race and online dating.
1. White Men and Asian Women Have the Highest Response Rates
Racial biases are usually negative, but sometimes they involve giving preferential treatment to particular types of people. So the good news for white men and Asian women is they are the most sought-after demographics on dating sites.
According to data from Facebook’s app Are You Interested, Asian women see much higher response rates from white (17.6%), Latino (15.8%), and black (26%) men. Women, in general, see three times more interactions than men do, but Asian women were particularly successful at catching a man’s interest.
Quartz’s study showed that most women are highly interested in dating white men.
Additionally, Asian, Latino, and white women all respond more frequently to white men. Maybe these guys are just really smooth talkers. Or, maybe patriarchal values have influenced women’s dating preferences. It’s hard to tell from the raw data exactly what’s going on, but, at least for now, white men seem to have an advantage over black, Latino, and Asian men.
2. Black Men and Women Have the Lowest Response Rates
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Quartz’s researchers studied over 2.4 million heterosexual interactions on Are You Interested to determine if online daters had racial biases and what those were. Overall, they found black men and black women receive significantly fewer I’m-interested ratings than other races do.
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According to Quartz’s data, gender and race play a significant role in a person’s overall attractiveness.
Although black women responded the most positively toward black men, all other races responded the least to this demographic. And all men, regardless of race, responded the least to black women.
OkCupid came to similar conclusions in its assessment of race and attraction. “Black women reply the most, yet get by far the fewest replies,” the dating experts said. “Essentially every race — including other blacks — singles them out for the cold shoulder.”
3. Most Men Prefer Asian Women, Except Asian Men
So you know how people say there’s an exception to every rule? Well, it’s true in online dating as well. The Quartz Media graphic shows men of all races — except Asian men — prefer Asian women. Asian men respond more to single Latina women, marking themselves as interested 19% of the time.
According to OkCupid’s internal data, Asian men receive fewer messages and matches overall, so maybe they simply shy away from Asian women’s highly competitive online dating profiles.
OkCupid graphed men and women’s match scores by ethnicity and found a bias against Asian men with everyone but Asian women.
Maybe low self-esteem factors into Asian men’s dating decisions. As Zachary Schwartz, a 22-year-old journalist in the UK, said, “Growing up as an Asian guy, you start to think certain ways about yourself… the phraseology used when I was growing up was ‘Asian guys don’t get girls.'”
Whatever the reasoning behind it, Asian men don’t seem to have yellow fever the way other men on dating sites do. Elise Hu of NPR summed it up best when she said, “The results of this study only perpetuate social problems for both sexes involved.”
4. Most Women Prefer White Men, Except Black Women
Black women were another notable exception in Quartz’s study of online attraction. Black women showed the most interest in black men, while women of other races heavily preferred white men. Black women seem most drawn to date prospects of their own race — even though black men have a low interest rating of 16.5% to black women.
5. Only 10% of People Would Date Someone With a Vocal Racial Bias
OkCupid has hundreds upon hundreds of personal questions that it uses to create a personality profile and match percentage for every user. The site has been collecting this data for years, so it can show how user opinions on specific issues have changed over time.
When it comes to racial attitudes, OkCupid users have professed to be less biased and more opposed to racism in general.
From 2008 to 2014, OkCupid users reported less racially prejudiced attitudes.
As you can see in the graph above, in 2008, about 27% of OkCupid users reported that they would date someone with a vocal racial bias. In 2014, only 10% of users said they’d be willing to entertain a racist date. That’s progress!
6. 35% of People Strongly Prefer to Date Within Their Own Race
That same article also showed a steady decline in the number of people who said they would prefer to date someone of their own race. In 2008, 42% of OkCupid users said they’d prefer to keep to their own when dating. By 2014, that number had dropped to around 35% of users.
The blog post concludes, “Answers to match questions have been getting significantly less biased over time.”
Side note: The person’s race does influence his or her answer to this question because 85% of non-whites said they’d prefer to date outside their race versus just 65% of white people who said the same.
7. Less Than 4% of People Think Interracial Marriage is a Bad Idea
Furthermore, in 2014 the OkCupid team saw a decline in users answering yes to the question “Is interracial marriage a bad idea?” Less than 4% of users in 2014 answered that they think interracial marriage is a bad idea.
Only 1% of OkCupid users have chosen not to post an answer to “Is interracial marriage a bad idea?”
The user base’s response to this question is pretty overwhelmingly in favor of interracial marriage. According to OkCupid’s 2017 question audit, only 1% of users skipped this question. Everyone else felt pretty decided about their opinions on the matter. Clearly, most people think this is a no-brainer. The interracial question is ranked among the 10 least skipped questions on the site.
Of course, people are free to lie in their answers to these questions, and, given that a majority of users say they’d refuse to date a racist person, it’s probably in everyone’s best interest to answer in favor of interracial marriage and avoid offending or enraging strangers on the internet. Still, it’s encouraging to see so many people categorically accept interracial marriage, which was illegal in the US until 1967.
On Dating Sites, Your Racial Preference Matters
“Dataclysm” is a wonderfully thoughtful and eye-opening assessment of how people date in the modern age. Its studies prompt readers to reassess their online dating behavior and see themselves as part of a larger social framework.
Some of stats about racial biases on dating sites aren’t so encouraging (especially if you’re a black woman or an Asian man), but none of these numbers are set in stone. We have the power to change our dating habits and make online dating a more pleasant and welcoming to people of all races. Single men and women can become part of the solution by stepping outside their comfort zones and sending a message to someone they may have otherwise overlooked on a dating site.
Even if it’s not love at first sight, you should give someone a chance to change your mind and win you over. Who knows? You might just get a great date out of it.
As Mahatma Gandhi said, “Be the change you want to see in the world.” He almost certainly wasn’t talking about dating, but, hey, you’ve got to start somewhere.
Hookup culture has become an accepted style of human connection. The desire to have sex without strings has always been a thing — proudly searching for just that it is just way less taboo than it was when your grandparents were dating.
The dedicated hookup app is the horny person's vessel for hot instant gratification. But the cool thing about using such an app for sex purposes is that they can still be customized to how much you'd like to know about the person in your bed. The butterflies of meeting someone new are still there — they just might be happening in a different region of the body.
The online hookup atmosphere is full of horny anxious people
'Hot vaxxed summer' represents the idea of, well, being hot and doing whatever TF you want this summer — potentially in a flirty social setting while wearing something fancier than sweatpants.
It seems like the perfect scenario for a mass release of all that pent-up sexual tension. But in reality, people are nervous.
Hinge actually coined the term Fear of Dating Again to encompass people's uneasiness to get back in the dating scene. Many feel like they lost their game during isolation, and even though meeting up with strangers is technically acceptable again (depending on vaccination status, that is), there's an invisible hump that many online daters still need to get over. Time feels more valuable, and even those who are DTF may be more closely considering the authenticity and personality of prospects. Tinder and Hinge will still be crawling with users, but baby steps between messaging for the first time and arranging a booty call may be the norm for now.
Some dating apps have added vaccination status as a section to their profiles, so you can tell if someone's going to be a safe hookup or not without having to awkwardly ask or waste time chatting with someone you won't feel comfortable seeing IRL.
What makes a good hookup app?
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Things can be kept as anonymous as taking a nameless person home from the bar or as intimate as ensuring that the person getting to see you naked doesn't have the world's worst sense of humor. The latter is especially helpful for setting up a regular friends with benefits type of situation. Though many of these apps make it obvious that people are looking for *that,* people on more generalized dating apps can avoid a lot of messiness if a head's up about intentions is given within the first few DMs. You'll want an app that skips the 10-minute questionnaire about romance and future families, but you should choose an app that has ample space to showcase what you're looking for — and maybe turn a few people on with your sense of humor.
Photos are also a huge factor in good hookup apps. Some apps and dating sites hide people's pics unless you have a paid subscription, and we don't really love that — for physical attraction reasons and safety reasons. Apps that show the full view of someone's profile are the way to go.
Whether you want to pay for a hookup app or not is totally up to you, but we will say Tinder and Hinge have great free versions of the app. You can likely find a hookup by the weekend without paying a cent.
Whether you're looking for casual sex or are simply looking to exchange nudes, here are our picks for the best hookup apps right now: